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Choosing a niche and location when starting a business in Japan

by marusia

Japan, with its advanced economy and developed industrial base, offers entrepreneurs ample opportunities to choose promising niches. A deep understanding of the specifics of the market and cultural characteristics of the country plays a key role in determining the direction of your business.

Technology and innovation. Software development, fintech and artificial intelligence are actively developing in Japan. The high level of qualification of specialists and access to modern technologies create favorable conditions for launching startups in Japan.

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Fashion and design. Japan is known for its unique fashion and design culture. Opening boutiques or designer studios can be successful, given the high demand for original and high-quality products among both locals and tourists.

Electronics and mechanical engineering. Traditionally strong sectors of the Japanese economy, they offer opportunities for enterprises engaged in the production of high-tech electronics or specialized equipment. Collaboration with local companies can open up access to advanced technologies and production facilities.

Agricultural sector. Rich natural resources and modern agricultural methods make Japan attractive for businesses in the field of organic farming and food production. Growing interest in a healthy lifestyle contributes to the increase in demand for high-quality agricultural products.

Tourism and hospitality. With a unique cultural and historical heritage, Japan attracts millions of tourists every year. Business in Japan in the field of cultural tourism, event management or traditional crafts can become a profitable niche, satisfying the needs of both foreign visitors and the local population.

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